Why your website might be due for a major Spring refresh
1. Your site isn’t responsive – Over the past few years, mobile devices—including smartphones & tablets, have exploded across the technology scene. The majority of Web traffic originates from mobile devices these days. The problem for webmasters and business owners is that managing websites so they appear properly on both mobile and regular sites is difficult, frustrating & time-consuming—but it’s critical if you want to stay in the loop with your customer as well as search engines. Non-responsive sites are being phased out, and your site should be right on top of & beyond that trend.
2. Your site contains unused features – When you launch a website, it can be difficult to tell which features are necessary & which are superfluous. Additionally, features, functions & pages that were useful when you started out may no longer have value now that some time has passed. Are portions of your site little more than wasted space? If so, it may be time for a spring cleaning and redesign.
3. The purpose of your site has changed – Much the way features might have changed over time, your site’s entire purpose could be different from what it was in the past. For example, you might have originally launched your site to display company & product information; but now it might need to serve as an e-commerce site. If that’s the case, it needs to be completely revamped, rebranded & relaunched for optimal performance.
4. You’re experiencing a high bounce rate – Of all the metrics covered by Google Analytics, your site’s bounce rate may be the most important statistical takeaway. This number measures the percentage of site viewers that leave your website after viewing just one page. Bounce rates above 75 percent are generally considered high and likely indicate larger, underlying issues. Synonymous with leaving money on the table.