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Social Media is the Game Changer

Social Media is the Game Changer

Its 2016 and if you haven’t heard yet we’ll be the first to tell you, times have changed! Social media has taken over and if you’re not apart of it you might be left behind. Businesses are growing and some of their main traffic is because of the presence they’ve built on social media platforms. Using different social media outlets to post engaging, entertaining, and relevant content has helped generate a bigger audience. From a business standpoint, it contributes to how companies interact with potential customers as well. Social Media is all about building a following that wants to engage with you on a regular basis. The sooner you start; the sooner you reap the benefits.

  • Increased exposure
    Increased traffic
    Generate leads
    Improved search ranking
    Improved sales
    Provides marketplace insight
    Drives brand building & differentiation
    Manage your reputation

Most shoppers today will research a company online before making a purchase. Your social media accounts will contribute to someone’s decision to make that initial purchase. The longer you wait, the more you have to lose. Social media marketing, when done right can lead to many benefits and it’s here to stay. If you’re interested in getting started but aren’t sure where to begin make sure you contact us.

4 Reasons Why your website might be due for a major Spring refresh

Social Media is the Game Changer

 

 

4 Reasons Why your website might be due for a major Spring refresh

It’s time to SPRING FORWARD [your brand]

• What’s a brand identity & why do I need one?
• How does it affect the marketing I do?
• How do I develop one?

It’s time to SPRING FORWARD [your brand]

It’s time to SPRING FORWARD [your brand]

It’s time to SPRING FORWARD [your brand]

Customers can be really opinionated about brands. They like one
sneaker brand over another, or this car brand over the other – sometimes passionately so. It’s all about how they relate to it and how it makes them feel about themselves more than about the possible benefit or actual quality of the brand.
If you happen to be the maker of the preferred sneaker or car brand, that’s a huge win…which is why creating a strong brand identity is so important…
It’s easy to think of brand identity as just a logo, especially when you see brand enthusiasts proudly sporting one on every article of clothing or on every electronic device they carry. But there’s actually way more that goes into a brand.
People who feel emotionally connected to your business can become lifelong fans and customers. But to get there, your business has to be more than just a business.

It’s time to SPRING FORWARD [your brand]

It’s time to SPRING FORWARD [your brand]

It’s time to SPRING FORWARD [your brand]

It’s time to SPRING FORWARD [your brand]

A brand can give your business a face and should appeal to customers’ emotions. This helps them see your company as more than goods and services, and understand why your products fit their lives better than your competitors’. Think your business is too small to worry about brand identity? Guess again. Need help?
Reach out to find out more and get started!

Oh, don’t forget to set your clocks forward one hour this Sunday, March 13, 2016…

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It’s time to SPRING FORWARD [your brand]

 

 

It’s time to SPRING FORWARD [your brand]

Why your website might be due for a major Spring refresh

4 REASONS WHY YOUR WEBSITE MIGHT BE DUE FOR A MAJOR SPRING REFRESH

Why your website might be due for a major Spring refresh

1. Your site isn’t responsive – Over the past few years, mobile devices—including smartphones & tablets, have exploded across the technology scene. The majority of Web traffic originates from mobile devices these days. The problem for webmasters and business owners is that managing websites so they appear properly on both mobile and regular sites is difficult, frustrating & time-consuming—but it’s critical if you want to stay in the loop with your customer as well as search engines. Non-responsive sites are being phased out, and your site should be right on top of & beyond that trend.

2. Your site contains unused features – When you launch a website, it can be difficult to tell which features are necessary & which are superfluous. Additionally, features, functions & pages that were useful when you started out may no longer have value now that some time has passed. Are portions of your site little more than wasted space? If so, it may be time for a spring cleaning and redesign.

3. The purpose of your site has changed – Much the way features might have changed over time, your site’s entire purpose could be different from what it was in the past. For example, you might have originally launched your site to display company & product information; but now it might need to serve as an e-commerce site. If that’s the case, it needs to be completely revamped, rebranded & relaunched for optimal performance.

4. You’re experiencing a high bounce rate – Of all the metrics covered by Google Analytics, your site’s bounce rate may be the most important statistical takeaway. This number measures the percentage of site viewers that leave your website after viewing just one page. Bounce rates above 75 percent are generally considered high and likely indicate larger, underlying issues. Synonymous with leaving money on the table.

4 Reasons Why your website might be due for a major Spring refresh

4 Reasons Why your website might be due for a major Spring refresh

 

 

 

4 Reasons Why your website might be due for a major Spring refresh

Do you know what PMF is and why it’s critical to your product’s success?

DO YOU KNOW WHAT PMF IS AND WHY IT’S CRITICAL TO YOUR PRODUCT’S SUCCESS?

Do you know what PMF is and why it’s critical to your product’s success?

Product/market fit, or PMF, is being in the right market (large or lucrative enough) with a proven, tested and verified product that people in that market need or want. You could be setting yourself up for failure even before you start if you haven’t prepared yourself with the proper data and information to support your decision to make the big move. “It’s a no brainer. All my family and friends think it’s a brilliant idea. We have the start-up money and hey, I came up with it so, let’s roll with it”. Right? Not so fast. Now, we’re not suggesting to push back on your dreams or be pessimistic going in.  Just arm yourself with as many facts as possible to back up your decision. There are so many tools available today which, although they don’t insure a successful launch, can take out a lot of the wishful thanking and unrealistic hopefulness surrounding a new product or service your wanting to introduce.

Do you know if your product or service is being sought after? Do you know who your target audience truly is? Do they get it? Need help? We have solutions. Reach out. Please contact us.

Do you know what PMF is and why it’s critical to your product’s success?

Reach out. Nothing gets our team more excited than a shiny new project to get our hands on.