Do you know what PMF is and why it’s critical to your product’s success?
Product/market fit, or PMF, is being in the right market (large or lucrative enough) with a proven, tested and verified product that people in that market need or want. You could be setting yourself up for failure even before you start if you haven’t prepared yourself with the proper data and information to support your decision to make the big move. “It’s a no brainer. All my family and friends think it’s a brilliant idea. We have the start-up money and hey, I came up with it so, let’s roll with it”. Right? Not so fast. Now, we’re not suggesting to push back on your dreams or be pessimistic going in. Just arm yourself with as many facts as possible to back up your decision. There are so many tools available today which, although they don’t insure a successful launch, can take out a lot of the wishful thanking and unrealistic hopefulness surrounding a new product or service your wanting to introduce.
Do you know if your product or service is being sought after? Do you know who your target audience truly is? Do they get it? Need help? We have solutions. Reach out. Please contact us.