• What’s a brand identity & why do I need one?
• How does it affect the marketing I do?
• How do I develop one?
It’s time to SPRING FORWARD [your brand]
Customers can be really opinionated about brands. They like one
sneaker brand over another, or this car brand over the other – sometimes passionately so. It’s all about how they relate to it and how it makes them feel about themselves more than about the possible benefit or actual quality of the brand.
If you happen to be the maker of the preferred sneaker or car brand, that’s a huge win…which is why creating a strong brand identity is so important…
It’s easy to think of brand identity as just a logo, especially when you see brand enthusiasts proudly sporting one on every article of clothing or on every electronic device they carry. But there’s actually way more that goes into a brand.
People who feel emotionally connected to your business can become lifelong fans and customers. But to get there, your business has to be more than just a business.
It’s time to SPRING FORWARD [your brand]It’s time to SPRING FORWARD [your brand]
A brand can give your business a face and should appeal to customers’ emotions. This helps them see your company as more than goods and services, and understand why your products fit their lives better than your competitors’. Think your business is too small to worry about brand identity? Guess again. Need help?
Reach out to find out more and get started!
Oh, don’t forget to set your clocks forward one hour this Sunday, March 13, 2016…